The first thought that crossed my mind this morning was about cruelty.
Please be warned: this video contains shocking footage:
I KNOW MANY OF YOU WILL NOT HAVE TIME TO WATCH THE VIDEO. IN SHORT, THIS IS WHAT IT IS ABOUT:
THE BRUTAL TREATMENT OF ANIMALS FOR THEIR FUR.
SKINNED ALIVE, THE ANIMALS ARE LEFT TO SUFFER IN PILES OF BROKEN, WRITHING, SKINLESS BODIES.
The atrocities being committed in the Chinese fur farms are overlooked with no punishment for the
maltreatment brutal murder of animals.
All in the name of fashion.
Fendi did not just dip their toe in the water that is the taboo material of fur in the industry, they plunged into it and splashed about. Showcasing goat, antelope, mink, crocodile, camel and many other hides – the 2013 show
displayed the remainder of half the animal population alerted the fashion empire that fur is no longer off-limits.
Karl Lagerfeld, joint designer with Silvia Venturini Fendi, unashamedly put forward what he thought was a legitimate argument: ‘fur today is different. Animals are not killed in the same way.’ Is he on Twitter? I might send him the PETA video.
Fendi’s 2013 fashion shoot featured an abundance of fur. Models wore fur fake mohawks and Lagerfeld’s creativity was applauded by the media when titles such as ‘Fun Fur’ (NY Times) headlined the newspapers.
Vogue said: ‘this is where the playfulness came in; some of the bags swung with little furry Muppet-y creatures as pendant adornments.’ The Muppets was designed to make children laugh. A terribly ironic comparison.
I have yet to find an article that frowned upon Fendi’s use of fur. Please comment below if you find one.
Fortunately, Ralph Lauren, Guess, Tommy Hilfiger, J.Crew, Talbots, Wet Seal, Express, and Limited Brands are just some of the companies that have abandoned fur and reestablished their humanity.